1. Your CTA Button
Theories abound as to what works with call to action buttons.
Im afraid the only real way to find out is by testing. Here are some things to try out:
- Placement of CTA button “ top or bottom of page/right or left?
- Colour of CTA button “ theres no hard or fast rule. Some colours work differently depending on the layout you use. The important thing is that theres enough contrast for it stand out.
Some important items of text to include in the vicinity of your CTA button are:
- Addressing your customers concerns.
- Telling your visitors why your service or product is right for them.
- Listing the benefits theyll gain by signing up (as Magic Freebies have done in the image above).
2. Encourage People to Forward Your Newsletter
Include a simple statement in your emails asking your reader to forward them on to someone if they think itll be useful for them.
And importantly, include a link to your sign-up form so they can do that easily.
Heres a blog post on how Aweber attracts 36.5% of their subscribers through links in their emails.
3. Tease on Social Media
Just today, I signed up for a Stephen King newsletter because Id seen a Facebook post promising something exciting (Im hoping its a book reading):
And post an excerpt from your latest newsletter on Facebook, encouraging your followers to sign up to find out what happens next you have a massive 63,206 character allowance in Facebook status updates to do this.
4. Run a Competition
and ask your readers to enter their email addresses to sign up to it.
Heres a excellent article from online contest software providers Incentivibe on how to get the most from your contests: How We Increased Conversion by 700% Using Giveaways to Capture Leads.
By running the contest only on your website, youll gain targeted subscribers who may well stay with you after the contest is finished. Expect lots of unsubscribes when its finished if its an open competition on social media.
5. Just Ask
Use Twitter and Facebook to remind people that you have a newsletter to sign up to. And do it regularly.
6. Advertise an Incentive on Social Media
Advertise your new free e-book, offer a contest entry or offer to tweet like Project Eve have done in the tweet shown above.
7. Have a Facebook Email Sign-up Tab
You can set this up easily with most of the major email marketing services by visiting their Facebook pages and following the directions. Here are a few links:
8. Use your Email Signature
Make the most of the email signature by including a really good reason why a person should sign up to your emails, and of course include the link to your sign-up form. Youll be able to get this from your email provider.
9. Host a Webinar
As well as setting you up as an authority in your field (if its done well), free webinars can be offered in exchange for an email address. If you make a recording, think about hosting it on your website and asking for an email address to watch it.
Theres lots of good information on how to set up your webinar in Host a Successful Webinar.
10. Go Offline
Internet marketers tend to concentrate on the web, but as you know, theres a whole offline world that you could be making use of to increase the numbers of email subscribers you have. Here are a few suggestions:
- Have a simple straightforward form on-hand at your bricks and mortar checkout desk or beside you when youre exhibiting at conferences.
- Send a postcard to prospects with a link to a sign-up form and perhaps the promise of an offer.
- Ask for business cards at networking events, and remember to ask for permission to email these new contacts.
Growing an email list can appear to be a daunting prospect to a small business, but its one of the best ways to cultivate an audience that will grow to know you and look forward to your mailings if youre giving them something of value as well as telling them about your new products or services.